But what about today? How do customers access samples for their review?
The same methods exist as yesteryear, but an amazing trend (thanks to the internet) seems to be prevalent on most professional websites offering a product where sample reviewing is highly likely before a purchase is made.
In a non-scientific approach, we checked out dozens of product manufacturer's sites as well as their many retail sales sites to learn that a very common method of obtaining swatch samples is to simply order them online to be delivered directly to the customer's address.
With the cost of printing (in the past) personalized sample delivery to a home would have been difficult to promote. Now, with the advent of the instant information highway called the internet, consumers all around the world are able to quickly and efficiently order a set of samples to be sent to them for review. Most sites offer these samples to be sent with little to no charge at all.
Why does this matter?
In an age where the average consumer spends many hours researching their purchase options on the internet before actually making a buying decision or even visiting a showroom, it can be very effective to offer your product samples through your website. Many sites use a shopping cart checkout process where the customer can add a sample kit or grouping based on their own criteria. Frankly, using this method of sampling wherein individual colors, fabrics, etc can be kitted or customized into a single kit per consumer may save costs in the long run.
Ultimately, Superior Sample has seen many methods used to get the samples in the hands of the end buyers of the product, but the effective method of using the internet as a virtual sample shopping hub is quite helpful based on the fact of the many companies already choosing this method of promotion and delivery.
