Our Company

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Ligonier, Indiana, United States
Since 1957, Superior Sample Company of Ligonier, Indiana produces swatch cards, swatch books, swatch samples, fabric samples, stack books, memos, and other sampling products.

Friday, January 4, 2013

INNOVATIVE SAMPLING IS THE KEY

Swatch sampling can be something boring or something innovative. The way a product sample is presented to a potential customer can greatly impact their decision to make a purchase sooner than later.

One of our customers, Gildan®, is known as an industry leader in textiles and fabrics. One of their lines, t-shirts, has many options of colors from which to choose. Instead of a simple square or circle swatch cutout, we worked with their marketing department on an innovative way to display their product samples. Our internal design department came up with a die cut shaped like a t-shirt, which ended up becoming a revolutionary way to present their fabric color choices of an otherwise traditionally understood product. Not only did it impress Gildan®, it also helped their many customers with increasing their consumer orders.

When an end user of your product can actually see how the swatch sample will look as a completed product without using mental visualization, it makes their decision making that much quicker.

At Superior Sample, we are proud of the innovation we've introduced through the years and continue to do today. When it's time to consider a facelift for your existing swatch samples, give Superior Sample an opportunity to design a new sample which becomes the key to unlocking the door to more sales.